Creativity in the Advertising Industry

Within the keenness of the Faculty of Mass Communication at Sinai University to refine the skills of students in the practical and theoretical fields and to always link the theoretical courses with practical application in the labor market, the Department of Public Relations and Advertising at the Faculty organized a workshop on “Creativity in the Advertising Industry” with the distinguished director / Ahmed Magdy Imam, on Saturday, April 20, 2024. The workshop dealt with the following points:

• Storyboard scenario.
• How to read the Storyboard
• How to apply the Storyboard script
• Directing different types of ads (Food and Beverages, Real Estate, Awareness campaigns, Fashion).
• How to present your copy to the client

At the end of the workshop, a short advertisement was produced with the students.